Transcreation

Beyond words, we transcreate ideas

What We Offer

We understand how powerful your words can be in building your brand identity and increasing your customer engagement. In Lingo Soft, we go beyond basic translation, transcreating your whole content into a localized masterpiece. This involves the freedom to translate, add, omit and make changes to the original text. The result will be a text that perfectly reads and feels like one originally authored in the language of your target audience. We also localize photos and graphics in a way that let them look culturally relevant and maintain the original brand personality.

Transcreation vs. Translation

To determine the service that suits your needs, you may first would like to have a brief idea about how actually transcreation differs from normal translation. Transcreation is an art that requires a different mindset and techniques from that of translation.

TRANSCREATION

Meaning can be slightly or significantly changed and only the global message is maintained.

A transcreator is free to choose whatever terminology they prefer to express the ideas they have.

Cultural nuances are taken into consideration to produce a version that is relevant to the audience it is directed to.

Ideas can be added, omitted and reconstructed to make the message more relevant and appealing

Communicating the core message is the main goal.

Transcreation is an ideal solution for materials such as marketing and literature where the purpose is to create an emotional impact.

Translation

The same intended meaning must be conveyed exactly as the original.

A translator must adhere to a client-approved list of industry-specific terminology.

Cultural differences are faithfully translated unless otherwise required by the client.

The slightest change to source information may affect translation quality.

Accuracy and fluency are the keywords.

Translation is great for industries such as legal, educational, medical, etc. of which the purpose is instructional and informative.

Based on the nature of your content and how you would like to approach your new audience, we provide a professional transcreation service for the following industries:

Highly Skilled Team

Transcreation is not as easy job. It requires a linguist to have a special set of skills to qualify as a transcreator. Lingo Soft transcreation team is a host of professional copywriters, marketing specialists, along with linguists specializing in marketing translation. Their long-standing experience is a combination of the following essential skills:

30+ Languages Around the World

A diverse pool of native qualified resources, Lingo Soft services are available in a wide variety of language pairs including Middle Eastern, African and Asian languages.